To cool or not to cool?

To cool or not to cool?

To cool or not to cool? Hypothermia treatment outside trial criteria.

Most infants undergoing therapeutic hypothermia for hypoxic-ischaemic encephalopathy fit the clinical criteria used in the main randomised controlled trials. Many infants who would not strictly have qualified for trial entry may nevertheless benefit from hypothermia. These may include infants presenting with postnatal collapse, infants with neonatal stroke and moderately preterm infants. Given ...

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Too Cool at School - Understanding Cool Teenagers

Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of systems. This study examines this space by using a set of pre-prepared teenage personas as probes with a set of teenagers with the aim of better und...

Delivering 'Cool URIs' That Do Not Change

Uniform Resource Identifiers (URIs) are an accepted and standard way to identify data records and entities, providing a necessary element in data access, query and integration. Identifiers.org is an infrastructure that enables the generation (and resolution) of perennial and globally unique URIs for life science data, independently of where the data record is actually stored. This system allows...